About Me

Hello! I’m Jen - Your Go-To Girl!

I’m always one to be busy and constantly on the go. I am a mom to two kids who keep me on my toes and married to a wonderful supportive husband.

I have been in the corporate administrative world for 15+ year, working in many variants of administrative levels. Secretary, Admin Assistant, Office Coordinator, Admin Coordinator, Executive Admin…….you name it and I’ve done it all.

When I was on maternity leave with my second in 2017 I started a product based business, Phaw’s Boutique, where I make hair ties for everyday use along with other hair accessories. This business gave me an outlet to indulge my creative side and give me some me time that I desperately craved.

After going back to work from my maternity leave I started to hate and be bored at my job and it started to make me bitter and angry a lot with all work place dynamics. It wasn’t until the beginning of 2020 that I realized I was meant to do more and make more of an impact with who I could be and who I can help.

At that point I was almost 5 years into my product based business, and even though I wasn’t anything viral I had a lot of social media and entrepreneur experience under my belt. I had also been helping other friends who were solo business owners help with their back end administrative tasks that they didn’t have any knowledge but came easy to me with all my corporate experience.

That began to full my fire to take all my knowledge and share and help more business owners behind the scenes.

My Virtual Assistant business was born March 2020.

It's been a whirlwind journey but something that has brought me so much joy. I have helped many amazing businesses since starting along with growing and evolving my own business.